PORTALBERITA.CO.ID - The recent phenomenon concerning the closure of several dealership networks affiliated with Japanese automotive brands in Indonesia has increasingly drawn public attention. This trend is now being closely analyzed by industry players across the archipelago.
PT BYD Motor Indonesia is actively assessing this situation, interpreting the dealership closures as an unavoidable and natural consequence of the global automotive industry's transition toward the electrification era. This shift signals a major transformation in market dynamics.
The strategic move undertaken by the Chinese electric vehicle manufacturer involves establishing its sales network entirely independently, starting from the ground up. This approach prioritizes building new infrastructure over acquiring existing conventional facilities.
BYD has deliberately opted for a "ground zero" strategy rather than attempting to acquire or take over conventional dealership facilities that have ceased their operations. This decision underscores their commitment to a dedicated EV infrastructure.
Luther Panjaitan, who serves as the Head of Marketing & PR for PT BYD Motor Indonesia, provided insight into the current state of their sales infrastructure development. His comments highlight the company's foundational approach to market entry.
According to Luther Panjaitan, the vast majority of BYD's current sales infrastructure development has been initiated from scratch. This signifies a significant investment in creating a bespoke network tailored for electric vehicles.
"At this moment, the situation at BYD is that everything is being built from ground zero, over 90 percent," stated Luther Panjaitan, Head of Marketing & PR PT BYD Motor Indonesia, during an event in Central Jakarta. This figure emphasizes the scale of their greenfield development.
As reported by Luther Panjaitan, this foundational construction process is taking place specifically within the operational area of Jakarta Pusat. This location serves as a central hub for monitoring their nationwide expansion strategy.
This self-built approach allows BYD to ensure that its sales and service infrastructure is perfectly aligned with the specific requirements of electric vehicle technology and customer service expectations. It is a calculated response to the evolving market landscape.
